AI is already paying off for the businesses that adopt it
Small and medium businesses using AI report gains across revenue, scale, and margin. The numbers below show how mainstream AI has become, how much money slips through unanswered calls, and why response speed decides who wins the customer.
Adoption
AI has crossed into the mainstream
78%of businesses use AI in at least one function · McKinsey
92%of companies plan to increase AI investment · McKinsey
65%regularly use generative AI, up from 33% · McKinsey
The leak
Every missed call is a customer handed to a competitor
62%of calls to small businesses go unanswered · 411 Locals
27%of home-services calls go unanswered · Invoca
$1,200average value of one missed service call · Invoca
85%of callers never call back after one miss · Aircall
40%of bookings happen outside business hours · SimplyBook.me
451%more qualified leads with marketing automation · Nucleus Research
Speed
Speed decides who wins the deal
391%higher conversion responding within one minute · Velocify
21xmore likely to qualify a lead within five minutes · MIT
10xmore connections calling within five minutes · InsideSales
Tested Media builds the AI marketing, automation, and voice systems that turn these numbers into revenue for service businesses. SEO, paid media, lead gen, funnel optimization, and AI voice agents, all in one place.
Book a Free Consultation. Statistics on this page are sourced from third-party research published by McKinsey, Invoca, 411 Locals, Velocify, MIT, InsideSales, Aircall, Nucleus Research, and SimplyBook.me.
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